social media engagement

What is the Ideal Length For Your Copy?

There is one question I am constantly asked: How long should my copy [insert “article”, “blog”, “newsletter” etc.] be? It’s as if people expect a definitive answer…

Is It Possible to Sell Through Social Media?

Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through…