seo

Questions You Should Ask Before Hiring an SEO Agency

This post originally appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here. You already…

Title Tags Are Important, Fact

Google is constantly changing and as a result so are SEO (search engine optimisation) practices. However, at the time of writing, title tags are still one of the most important elements of SEO, which is why they…

The Simple Answer to Search Engine Optimisation

SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex,…

Content Marketing and Keywords

Everyone knows you use keywords in your web copy (and website structure) as part of your search engine optimisation strategy. But they are not just purely for your website. If you also blog and dabble in article marketing, you also need…

Effective Anchor Text

One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many…

Keyword Research – Common Mistakes

This blog was first published on Freelance Copywriter’s Blog. Read on to discover the mistakes made when doing keyword research to make sure you don’t fall into the same traps. When you start working on your SEO…

Improve Your Conversion Rate

You have a website, so you’ve got this Internet marketing malarkey nailed – right? Well, that depends on your traffic. You do get traffic, right? How many leads do you get through your website every week? At a recent networking event…

Maximising Your Newsletter Marketing

Newsletter marketing is a great way to promote your business and add value to your customers – fact. But what happens once you’ve hit send? IsĀ  your carefully crafted copy forgotten about? Did you know you could use your newsletters to…