search engine optimisation

SEO Copywriting is a Long Game

  Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re…

How to Reduce Your Bounce Rate

Online marketers are obsessed about search engine optimisation. There’s nothing wrong with that, after all they wouldn’t get anywhere without keywords, backlinks and a decent website structure. But by spending every waking hour worrying…

Be Visible Online

  Every business that uses the internet wants to get found. So how do you do it? Search engine optimisation is obviously a big part of online visibility one aspect of which is building back links.   What’s a back link? The best way…

What is Keyword Research?

  As an online marketer, it is vital you get your head around the various concepts of search engine optimisation. This is the most effective, long term solution to achieving great Google rankings. It’s also probably one of the most cost…

SEO Copywriting–It’s All About Your Reader

  On the one hand you have your reader, on the other the search engine spiders. So who do you concentrate on? All too often, the copy on most websites seems to place the…

Boost Your Traffic Through Blogging

  How’s your website doing? Are you getting loads of traffic or is it floundering? If people aren’t finding your website it might as well not exist. Of course the best way to get found is through…

Woeful Websites

Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should…

How to Avoid SEO Penalties

  Search engine optimisation is helping businesses, of all sizes, reach a wider online audience. If it is done well they can slash their marketing budgets because the need for ‘paid’ advertising can be greatly reduced. But…

Marketing for Eternity

  Every marketer’s dream is to come up with a piece of collateral that markets their business forever. Wouldn’t that be amazing? Well, not only is it an amazing thought, it is also possible to achieve. Don’t believe me? Read on. Eternal online marketing…

SEO Copywriting–A Simple Guide

  Many people would have you believe that SEO copywriting is a mystical art that you can only do after many years of training high on a remote Tibetan mountain top. It’s not—but that’s not to say it is easy. It…