search engine optimisation

What’s The Optimum Number of Keywords?

Keywords are the holy grail of online marketing and search engine optimisation. They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being…

A Beginner’s Guide To Using Social Media

  Some people take to social media like a duck to water, others find it slightly trickier to get to grip with how to use it and how to get…

Why Keyword Research is The First Thing You Should Do

  What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one…

You’ve Got Traffic, So Why Aren’t You Ranking?

  You’ve worked so hard with your search engine optimisation strategy. All that blogging, article writing and, SEO copywriting and, rather expensive, SEO tweaks to your website…

Don’t Be An SEO Black Hat

  Are you being tempted by the dark side? Are you looking for great results without the hard work? If you are, you are heading for a very big fall because the grass most…

How to Blog Eternal

  Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the…

Marketing With Google Local

    Does this look familiar? This is the Google 10 box that appears at the top of your search results. It shows 10 local businesses that relate directly to your search term (so in this case it is builders). Ever…

Become a Blogging Expert

  Are you looking for some blogging advice? Be yourself. The mistake many people make when starting their blog is they try and emulate their blogging heroes. There’s nothing wrong with turning to them for inspiration but your blog should be…

Using YouTube for Keyword Research

  Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services)…

Blogging–Optimising Your Posts

  Blogging is an excellent way to boost your business’s online presence. Yes it takes time but, believe me, it really does work. I’m a copywriter and have been blogging for several years now and it has really helped be cement my position within…