sales writing

How to Stop People Saying No

(How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to…

How To Think Like a Copywriter

Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals…

Your Sales Letter – Where Do You Start?

As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be…

Why DIY Copywriting Doesn’t Always Work

Everyone is feeling the pinch right now, but there are some things that really shouldn’t be cut back on – especially if you are running a business. You are in business to sell, right?…

Copywriters Are Plain and Simple

I think I probably need to clarify the title of this post before I receive a barrage of complaints and insults from fellow copywriters. By saying we are ‘plain and simple’ is not a reference to looks…

The Extrovert Copywriter

If you are a copywriter, you have to be an extrovert. That doesn’t mean to say you have to get off your trolley constantly – well you could, might it play havoc with your writing. Your gregarious nature means you have to be personable…

How Copywriters Build Rapport

Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of…

How Asking Questions Strengthens Your Copywriting

How does asking questions strengthen your copywriting? Humans are naturally curious creatures. From an early age we learn to questions – why? If you have children you’ll know what I’m talking about! If you…