running a corporate blog

Corporate Blogs – Should Your Authors Get Bylines?

  To byline or not to byline, that is the question. If you use external freelance writers to create content for your blog, they have probably agreed…

How to Run a Successful Corporate Blog

    Corporate blogs can be a nightmare. Why? One of the main reasons is that it involves multiple contributors. You might think that’s a good thing because it shares…

Is Your Corporate Blog Failing?

According to IBM, about 80% of corporate blogs don’t get beyond their fifth post. Really? Is it that hard to run a blog? Actually, no, it isn’t. I’ve been running two for many years now, so how…

Why do Corporate Blogs Fail?

Did you know that 80% of corporate blogs don’t get beyond a fifth post? Who would have guessed that running a blog could be so difficult? Well the reality is that it isn’t difficult to run, so…