research

Yes, Your Copywriting Project Does Need Research

  Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…

Basic Copywriting – Understand What Your Customers Want

One of tricks of successful copywriting is understanding what your customers want. You might think that is obvious – it’s what they ask for. Well, it’s not…