powerful copywriting

Why Jargon Should be Outlawed

Why oh why do so many companies feel the need to fill their marketing materials with jargon? Do they think it makes them appear clever? Perhaps they’re under the impression their clients want to be faced with…

How Copywriters Overcome Buying Objections

  If you could write any old thing to get people to buy, us copywriters would very soon be out of a job. But it’s very rare for someone to read web copy, an email or brochure…

Can You Really Afford NOT to Use a Copywriter?

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Powerful Copywriting

  If I asked you to give me an example of powerful copywriting what you say? Something that catches your attention immediately A headline which draws you in Simple to read copy with lots of headings Hopefully your answer was something along those lines. Powerful copywriting is all…