persuasive writing

Effective Email Marketing Content in 8 Easy Steps

  If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to…

How to Write Persuasively

    You can write factually. You can write authoritatively. Can you write persuasively? Trying to persuade someone to see your point of view is tough. Some try the awful spam tactics you see that practically shout at the reader to…

The Triple Threat of Copywriting

    You’ve heard of triple threat in the entertainment world, right? If you haven’t it relates to a performer that excels in all three skills of acting, singing and dancing. So what is the triple threat…