Matt Cutts

Matt Cutts Agrees With Me About Content Clarity

I’ve spent many hours writing about the importance of clarity in your copy. Not only that, but I have had many conversations with clients explaining to them…

What is Negative SEO?

Negative SEO? Is there such a thing? You’ve heard of normal SEO (search engine optimisation) so common sense would dictate that this must be the opposite. But why would someone not want to be found by the search engines? Probably because…