Marketing

Can I Read Your Email on My Mobile?

    A few days ago Google cracked down on websites that weren’t mobile friendly. Business owners around the world were frantically trying to bring their sites…

The Press Release Is Dead

    Or is it? In the days before the internet, press releases were the main tool businesses had for getting their news out to where it mattered. It was the sole driving force behind brand awareness.…

The Triple Threat of Copywriting

    You’ve heard of triple threat in the entertainment world, right? If you haven’t it relates to a performer that excels in all three skills of acting, singing and dancing. So what is the triple threat…

Maximising Your Email Marketing Open Rate

Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in…

Why Stories Are Powerful Marketing Tools

Create a story. How many times have you heard that when it comes to coming up with new marketing ideas? As usual it’s one of those things that you hear, nod because it makes…

Should You Slag Off The Competition in Your Marketing?

  This article is my own personal view about this particular question. In my mind, your marketing should always be about your customers.…

Social Media Research Every Business Owner Should Know About

This post first appeared on my other blog, Freelance Copywriter’s Blog, but I wanted to share it with you here too. Social media…

Changing Your Call to Action Can Make a Big Difference

A call to action is essential if your marketing is to be successful. Without it there’s a very good chance…

Stop Trying to Sell Through Your Marketing

SELL! SELL! SELL! You know what? I hate it when companies try to sell me stuff. Whether it’s over the phone, through the mail or via email, their constant “buy…

Marketing Your Marketing

This post first appeared on our sister blog, FreelanceCopywritersBlog.com, but we wanted to share it with you too. Everyone knows that content marketing is the way to go. With SEO becoming more social, it’s essential that businesses start to get great information out to…