Marketing

SME Marketing – Plural and Singular?

  This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look…

Email Marketing for 2016 – Infographic

If you already use email marketing as part of your strategy, the good news is the experts say it’s here to stay. The following 2 infographics highlight some useful email marketing stats and tactics…

Can Cold Calling Really Work?

  I hate cold callers. The last thing I want is some random company calling me to try and sell me something I’m not in the market for. To be honest with you, even if I was,…

Successful Summertime Marketing

  How do you know when you’ve hit the summertime marketing period? OK, smarty pants, yes the warmer weather is one indication, but here in the UK you can be waiting a long time for it to warm up. I’m thinking more about the…

Can I Read Your Email on My Mobile?

    A few days ago Google cracked down on websites that weren’t mobile friendly. Business owners around the world were frantically trying to bring their sites…

The Press Release Is Dead

    Or is it? In the days before the internet, press releases were the main tool businesses had for getting their news out to where it mattered. It was the sole driving force behind brand awareness.…

The Triple Threat of Copywriting

    You’ve heard of triple threat in the entertainment world, right? If you haven’t it relates to a performer that excels in all three skills of acting, singing and dancing. So what is the triple threat…

Maximising Your Email Marketing Open Rate

Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in…

Why Stories Are Powerful Marketing Tools

Create a story. How many times have you heard that when it comes to coming up with new marketing ideas? As usual it’s one of those things that you hear, nod because it makes…

Should You Slag Off The Competition in Your Marketing?

  This article is my own personal view about this particular question. In my mind, your marketing should always be about your customers.…