Marketing

Why Stories Are Powerful Marketing Tools

Create a story. How many times have you heard that when it comes to coming up with new marketing ideas? As usual it’s one of those things that you hear, nod because it makes…

Should You Slag Off The Competition in Your Marketing?

  This article is my own personal view about this particular question. In my mind, your marketing should always be about your customers.…

Social Media Research Every Business Owner Should Know About

This post first appeared on my other blog, Freelance Copywriter’s Blog, but I wanted to share it with you here too. Social media…

Changing Your Call to Action Can Make a Big Difference

A call to action is essential if your marketing is to be successful. Without it there’s a very good chance…

Stop Trying to Sell Through Your Marketing

SELL! SELL! SELL! You know what? I hate it when companies try to sell me stuff. Whether it’s over the phone, through the mail or via email, their constant “buy…

Marketing Your Marketing

This post first appeared on our sister blog, FreelanceCopywritersBlog.com, but we wanted to share it with you too. Everyone knows that content marketing is the way to go. With SEO becoming more social, it’s essential that businesses start to get great information out to…

How to Get People to Love Your Marketing

You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers…

How to Write Powerful Newsletters

Newsletters are a great way to stay in touch with your customers, but… You should never fill your newsletter with stuff about you. Every day my in box is filled with newsletters from companies that just focus…

Could This Be The End of Print Marketing?

Over the years the trend for many companies has been to move more and more of their marketing activities away from print in favour of digital formats…

How to Make Your Copywriting Stand Out

Every day we are surrounded by marketing messages. There’s no getting away from them; they’re on the  TV, in magazines, on the radio, plastered along the sides of buses, taxis,…