Marketing

Move Over eCommerce, it’s Time to Make Way for Social Commerce

  eCommerce has been part of your business model for quite some time now. Over the…

No One’s Engaging With My Content

  Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your…

Get More Engagement From Instagram

  As a copywriter, Instagram isn’t a social media channel that I’ve used for business. Yes, pictures of my dogs appear on it now and then, but that’s as far as it goes. But as one of…

What Online Retailers Can Learn From Their Customers

  Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be…

How to Create an Explainer Video

Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short,…

How to Combat the Fear of Being Ripped Off

  At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked…

How Does Your Marketing Sound?

  You have a personality. You have a certain way with words. You have catchphrases you use a lot. If you wrote a friend a letter, they’d be able to tell it was from you, even if…

How to Write Sales Copy That’s Invisible

  No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing…

When Do You Start Selling To Customers

  Your business will only survive if you and your sales team sell. That’s a given. So when, in your opinion, does that selling process start? Is it from the…

SME Marketing – Plural and Singular?

  This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look…