marketing tips

How To Direct Mail

    Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much…

Spot The Difference – On Line & Off Line Copywriting

Is there really a difference between producing copy for on and offline purposes? Well, let’s think about that for a…

Should Your Copywriting Be Clever?

  Clever copywriting as opposed to what? Well, a while back I was asked to take part in an online Q&A session with The Guardian about copywriting as a career. During this discussion the question was asked…

Copywriting Attraction

  Are freelance copywriters the only people who can write persuasive copy? I would love to answer that with a yes, but anyone can write persuasively if they have the time and inclination. But as time is a rare commodity these days it is often more cost effective…

Making The Most Of Local Search

The chances are, if you’re reading this you have a website and do a fair amount of online marketing – or at least you’re beginning to. Local search is becoming a very important tool…

What’s The Point of Copywriting?

There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you…

How Does Copywriting Start?

  If you are scratching your head trying to come up with the answer to that question, I can confirm it is not… “Once upon a time…” (Just in case you were wondering) Copywriting is sales and marketing writing. It is…

Sales Letters – Getting Your Reader to Focus

  OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every…

Use Press Releases For Free Publicity

  The humble press release is one of the most effective ways of promoting your business online. Being online it will hang around in cyberspace for a long time. So if you’ve written it…

The Reason Why People Blog

Does it seem like everyone else is blogging except for you? There’s an exclusive club out there and you’re not part of it. So what is blogging all about anyway and why are so many people doing…