marketing tips

What Should Your Email Marketing Frequency Be?

  If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a…

Copywriting–Quantity or Quality?

  If you are an avid reader of marketing blogs you’re bound to have come across the old saying ‘content is king’. Internet marketers across the globe have been telling us that if you want more organic traffic to our websites we need to…

How Effective is Your Social Media Marketing?

  Loads of companies are now using social media – applications like Twitter, LinkedIn, Facebook and blogs are transforming the way they interact with their market. Are you using social…

Why Your Call to Action Matters

  What is the one vital aspect of copy that is often missed? The call to action. It’s true that copywriting is about building rapport with your readers—you have to get to know them,…

How Social Media Can Help Your Email Marketing

  Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive…

Have We Seen The Death of The Brochure?

The brochure – once the main marketing force of many companies, has now become a bit of a dinosaur. With more businesses than ever turning to online…

The Secret to Email Marketing Conversions

If you get it right, email marketing can be one of the most effective marketing tools available to businesses today. Yes everyone’s doing it but that doesn’t mean it’s easy-peasy-lemon-squeezy. If you want it…

Copywriting–Is Your Sales Pitch Right?

  Hey, I’m a copywriter so I know exactly what my audience wants, right? All they want is an incredible offer and they’ll be putty in my hands. If real life was like that it would be…

Marketing for Eternity

  Every marketer’s dream is to come up with a piece of collateral that markets their business forever. Wouldn’t that be amazing? Well, not only is it an amazing thought, it is also possible to achieve. Don’t believe me? Read on. Eternal online marketing…

How to Create a Successful Direct Mail Letter

Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer…