marketing strategy

Do You Have A Content Marketing Strategy?

  Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media?…

Why Your Content Shouldn’t Be Like Your Competitors’

  Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

What’s Wrong With Your Email Marketing?

  How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the…

Video Marketing and The Importance of Knowing Your Audience

  You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking…

Why Your Content Isn’t Working

  You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s…

Stop Content Marketing – You Don’t Know What You’re Doing

  Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told…

What is Predictive Intelligence and Do You Need It?

    Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The…

Top Marketing Trends For 2016

  Creating a winning marketing strategy would be so much easier if you knew what the future held. New trends are driven by customer demands and technological advances and trying to keep up with all the new…

How to Launch a Successful Marketing Campaign [Infographic]

  You’re well into the new year now (well, a couple of weeks) and you’re thinking about projects for the next 12 months. Over the holidays a…