marketing copy

Contractions In Your Marketing Copy – Right or Wrong?

  Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions…

Don’t Be Lazy. Write Your Own Content

  No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a…

How to be Unique in Your Market Place

You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference…