long copy

Long Copy Results in Better Rankings

  I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my…

What is the Ideal Length For Your Copy?

There is one question I am constantly asked: How long should my copy [insert “article”, “blog”, “newsletter” etc.] be? It’s as if people expect a definitive answer…

The Secret to Effective Long Copy

Is long copy really better than short? That is a question that is asked continually and will probably be asked for many years to come. The simple answer is that it depends on what…