keywords

SEO Copywriting is NOT Bad Copy

  Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who…

It’s Time To Audit Your Website

  How often do you check your website? I don’t mean take a quick peek at it to make sure it’s still working; I mean a thorough audit of it to make sure it’s…

What The Hell Is a Keyword Anyway?

  Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…

The Absolute Truth About SEO Copywriting

  There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

How to Research For Keywords

I am the first to let out a blood-curdling scream whenever anyone mentions keyword density – it’s a practice that should no longer be used. However, that doesn’t mean to say keywords are defunct. You must still…

What’s The Optimum Number of Keywords?

Keywords are the holy grail of online marketing and search engine optimisation. They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being…

Why Keyword Research is The First Thing You Should Do

  What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one…

Using YouTube for Keyword Research

  Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services)…

Keywords and Press Releases

  Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where…