interviewing clients

How Copywriters Should Conduct Client Interviews

This post first appeared on our sister blog, Freelance Copywriter’s Blog.   As a freelance copywriter you will, at some point in your career, have to interview a client. Ideally, you’ll be doing it…

The Power of ‘Why’

If you have small children you’ll be pretty fed up with the word ‘why’. Almost every sentence uttered by your child with feature it. Their insatiable appetite for knowledge makes them repeat it again and again, until you reach breaking point. …