how to write

A Quick Guide to Powerful Copywriting

  Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve…

Find Your Voice Through Blogging

  The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do…

Don’t Ask For 10,000 Words of Copywriting

  How long should it be? That is a question people ask when planning out their copy. “I’m writing a sales letter, how long should it be?” “I want 3…

5 Steps to Stellar Copywriting

  You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your best…

9 Steps to Powerful Copywriting

Writing is the easiest thing in the world, isn’t it? You’ve been doing it since before primary school. Your skills have developed from the scribbles and lines your mum swore blind was your name to lengthy essays…