GDPR

Building Your Email Marketing List

The introduction of GDPR caused panic among many marketers. No longer could they buy lists and market directly to people who hadn’t opted in. The new regulations came down hard in favour of the consumer in a…

Your Emails Are Offending Potential Customers

When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because…

Writing Newsletters Post GDPR

  After the mad panic to comply with GDPR, you can now safely continue with your newsletter marketing. They are still a fantastic marketing tool to keep customers warm leads. Regardless of how long you’ve been marketing in this way, it’s…

The Easy Way To Boost Your Email Marketing Success Rate

  Email marketing is vital for every business. Assuming you’ve got over the GDPR hurdle and are now fully compliant…