Freelance copywriting

The Best Copywriting Is Not Born From Experience

Potential clients constantly ask copywriters around the world if they have experience in their industry.  If, as a client, the answer you receive is “yes, actually the majority…

Invest In Copywriting And Your Customers Will Invest In You

Yes, I know, another post about professional copywriting being worth its weight in gold.  The fact is that when you…

Why A Copywriting Budget Is A Must

Copywriting is at the heart of all businesses. Every business, regardless of its size and sector, needs content. It needs website copy, newsletter content, brochure copy, case studies, reports, white…

The Price of Copywriting And How To Charge For Your Expertise

  This article is for all copywriters – whether established, starting out, or just thinking about…

In-house or Outsourced? The Pros and Cons of Freelance Copywriting

  In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against.…

Managing Freelance Writing Help

    The chances are you don’t have the time or energy to produce all the content your company needs. Whether it’s website copy or articles for your blog, writing and research take time so it can be more cost effective…

Can You Really Afford NOT to Use a Copywriter?

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Building Your Freelance Copywriting Business

  Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that…