freelance copywriter

Why Me and Website Copy Doesn’t Mix

Before you all start scrolling down to add a comment telling me the title of this post is grammatically incorrect – I know, it’s meant to be. I want to…

Copywriting – Tell or Sell?

Should a copywriter tell? Let’s think about that for a second. A copywriter’s job is to sell products for their clients through the written word. Instructions for a project will probably include phrases like ‘tell everyone about…

How a Copywriter Will Save You Time

Time is the most precious commodity in society. It’s the one thing we all wished we had more of. So what if told you there was a way that I…

Make Your Copywriting Persuasive

Does your marketing pack a punch? If not, it’s not working. The effectiveness of your marketing strategy and materials depends on your persuasive copy. Pretend for a moment you have a high street store. You use your shop window display to…

Copywriter – Tapping Into Your Customers’ Emotions

After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to…

Copywriting Language

Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little…

How To Think Like a Copywriter

Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals…

Your Sales Letter – Where Do You Start?

As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be…

The Copywriter’s Magic Words

Welcome to the copywriter’s laboratory. This is where perfectly chosen words are put together in a magical formula that will have your readers spellbound and ready to buy. In just a few moments I will show you a few of the…

5 Benefits of Article Marketing

Writing articles is a great way to promote your business and to position yourself as an expert in your field. But it does take time which puts off many people. But what would you rather do? Spend…