freelance copywriter

Websites That Convert – What’s Their Secret?

  How is your website doing? Does it get a lot of traffic? If so, is that reflected in your conversion rate? What I’m asking is, if your site gets…

What Pages Should My Website Have? Part 2

  In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and…

Copywriting Isn’t Fiction – Fact

Many people believe that writing is just writing. It doesn’t matter what it’s for, it is basically the same animal. It can range from fiction, sales writing, promotional writing, poetry… But if you treat every form the…

Urgh! Keyword Density

Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of…

How to Create a Successful Direct Mail Letter

Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer…

How To Direct Mail

    Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much…

Spot The Difference – On Line & Off Line Copywriting

Is there really a difference between producing copy for on and offline purposes? Well, let’s think about that for a…

Should Your Copywriting Be Clever?

  Clever copywriting as opposed to what? Well, a while back I was asked to take part in an online Q&A session with The Guardian about copywriting as a career. During this discussion the question was asked…

Copywriting Attraction

  Are freelance copywriters the only people who can write persuasive copy? I would love to answer that with a yes, but anyone can write persuasively if they have the time and inclination. But as time is a rare commodity these days it is often more cost effective…

Making The Most Of Local Search

The chances are, if you’re reading this you have a website and do a fair amount of online marketing – or at least you’re beginning to. Local search is becoming a very important tool…