freelance copywriter

Should Your Copywriting Be Clever?

  Clever copywriting as opposed to what? Well, a while back I was asked to take part in an online Q&A session with The Guardian about copywriting as a career. During this discussion the question was asked…

Copywriting Attraction

  Are freelance copywriters the only people who can write persuasive copy? I would love to answer that with a yes, but anyone can write persuasively if they have the time and inclination. But as time is a rare commodity these days it is often more cost effective…

Making The Most Of Local Search

The chances are, if you’re reading this you have a website and do a fair amount of online marketing – or at least you’re beginning to. Local search is becoming a very important tool…

What’s The Point of Copywriting?

There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you…

How Does Copywriting Start?

  If you are scratching your head trying to come up with the answer to that question, I can confirm it is not… “Once upon a time…” (Just in case you were wondering) Copywriting is sales and marketing writing. It is…

Sales Letters – Getting Your Reader to Focus

  OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every…

Website Copywriting 101

  As a website copywriter I know how difficult it can be to create text that is appealing, interesting and that converts readers into customers. So if you insist on going it alone and writing your own web copy, I can sympathise with you.…

Use Press Releases For Free Publicity

  The humble press release is one of the most effective ways of promoting your business online. Being online it will hang around in cyberspace for a long time. So if you’ve written it…

The Story of Copywriting

How many times have you opened a new Word document ready to start writing only to end up staring at a blank screen for hours on end? Starting a piece of copywriting is always the hardest bit. What sort of opening…

Copywriting – Myth or Fact?

Hands up if you know, without a doubt, what a copywriter does. You do? Congratulations, you are one of the few. When some people ask what I do and I tell  them I’m a copywriter, the normally…