freelance copywriter

Urgh! Keyword Density

Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of…

How to Create a Successful Direct Mail Letter

Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer…

How To Direct Mail

    Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much…

Spot The Difference – On Line & Off Line Copywriting

Is there really a difference between producing copy for on and offline purposes? Well, let’s think about that for a…

Should Your Copywriting Be Clever?

  Clever copywriting as opposed to what? Well, a while back I was asked to take part in an online Q&A session with The Guardian about copywriting as a career. During this discussion the question was asked…

Copywriting Attraction

  Are freelance copywriters the only people who can write persuasive copy? I would love to answer that with a yes, but anyone can write persuasively if they have the time and inclination. But as time is a rare commodity these days it is often more cost effective…

Making The Most Of Local Search

The chances are, if you’re reading this you have a website and do a fair amount of online marketing – or at least you’re beginning to. Local search is becoming a very important tool…

What’s The Point of Copywriting?

There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you…

How Does Copywriting Start?

  If you are scratching your head trying to come up with the answer to that question, I can confirm it is not… “Once upon a time…” (Just in case you were wondering) Copywriting is sales and marketing writing. It is…

Sales Letters – Getting Your Reader to Focus

  OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every…