freelance copywriter

Effective Case Studies

  The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real life example of exactly what your products can do for them. The most powerful case studies…

Copywriting–Quantity or Quality?

  If you are an avid reader of marketing blogs you’re bound to have come across the old saying ‘content is king’. Internet marketers across the globe have been telling us that if you want more organic traffic to our websites we need to…

How Social Media Can Help Your Email Marketing

  Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive…

How to Write Great Blogs

  There are masses of blogs out there, some great, some not so great. Everyone seems to have something to say, so how can you make an impact in the blogging world? The best place to start…

Have We Seen The Death of The Brochure?

The brochure – once the main marketing force of many companies, has now become a bit of a dinosaur. With more businesses than ever turning to online…

Email Subject Lines–How to Do Them Well

If you engage in email marketing you’ll know how difficult it can be to get someone to read your email. For your email to survive it has to have a…

The Perfect Marketing Email

  Email marketing is cheap, quick and effective. Plus as most sent today are in HTML you have the added benefit of the hyperlink. This allows your reader to click directly through to your website or landing page for more information…

Copywriting–Is Your Sales Pitch Right?

  Hey, I’m a copywriter so I know exactly what my audience wants, right? All they want is an incredible offer and they’ll be putty in my hands. If real life was like that it would be…

Copywriting–Doing a 180

Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages…

SEO Copywriting–A Simple Guide

  Many people would have you believe that SEO copywriting is a mystical art that you can only do after many years of training high on a remote Tibetan mountain top. It’s not—but that’s not to say it is easy. It…