freelance copywriter

How to Make Sure Your Copywriting Sells

The whole point of creating copy is to sell. It doesn’t matter what form it takes – website copy, brochure content, email, case study, white paper etc. – its main…

What is Tight Copy?

Tight copy? Does that mean writing: Nope. Tight copy is a way of writing a clear sales message that’s to the point – i.e. no superfluous waffle. If you fill your copy with unnecessary adjectives and go round the houses before…

Being a Copywriter – Growing a Thick Skin

This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If…

Can You Really Afford NOT to Use a Copywriter?

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Effective Press Releases

What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s…

Copywriting–Generating Ideas

  Copywriters are always having to come up with new ideas. Whether it’s for blog posts, client projects or for their own web copy, fresh and original content generation is a part of their daily life. I’ve been working as a freelance copywriter for several years now and…

Building Your Freelance Copywriting Business

  Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that…

SEO Copywriting is a Long Game

  Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re…

How to Be an Effective Blogger

  As a freelance copywriter, I have used blogging as a way of promoting my business, my knowledge and to help other people out there who need a bit of help when it comes…

Effective Case Studies

  The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real life example of exactly what your products can do for them. The most powerful case studies…