finding the benefits

How to Find The Most Powerful Benefit Your Product Offers

  You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

Benefits-led Copywriting

As a copywriter I’m always telling clients that the best copy focuses on the benefits of their product or service. Customers are only interested in what you can do for them. They don’t care about you, your company or even what you sell (apart from to make sure…