engaging copy

The Formula For Winning Content

  As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It…

How do you Engage People Through Copywriting?

You see it mentioned all the time – your writing must engage your reader if it is to do it’s job properly. Great, but that doesn’t tell you how to…