Email marketing

The Long Haul of Email Marketing

Email marketing isn’t one of those things you can dabble in when the fancy takes  you and then forget about it. Keeping in touch with your customers is essential, which is why your email…

How to Cut Your Email Marketing Churn

When you employ email marketing as part of your overall marketing strategy, you are bound to experience some level of churn (the number of subscribers lost over a period of…

Email Copywriting Mistakes

Nobody is perfect – nope, not even you. We all make mistakes, some large, some small, and some we’d rather not think about. So what happens when you’ve finally finished your latest marketing email (that you’ve spent many painful hours working on), hit send…

How To Get Your Emails Opened

Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the…

Email Marketing Tips

  What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content…

Driving Traffic

  If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them…

How Old is Your Email Marketing List?

  Regular communication with  your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways…

How To Write Great Email Marketing Copy

  Email marketing is an excellent way to your message out to potentially thousands of people instantly and relatively cheaply. But if you don’t do it right your emails will…

Building Your Email Marketing List

  Your list is one of the most vital parts of your email marketing campaign.It doesn’t matter how great your offer or sales message is, if you don’t send it to the right people, it won’t work.…

What Should Your Email Marketing Frequency Be?

  If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a…