Email marketing

The Reasons Why Spam Emails Fail

This blog first appeared on our sister site, Freelance Copywriter’s Blog, however we wanted to share it with you too.   You may think it rather odd that I’m writing about the failure rate…

Selling to the Masses – Catering for Different Tastes

How many times have you been roped in to trying something new? It could be a new sport, event, food or hobby. Sometimes…

What’s the Number 1 Aim of Your Email Marketing?

If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…

How to Write a ‘Sales’ Email That Doesn’t Openly Sell

A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that…

Why Your Email Marketing Isn’t Working

What would you class as an acceptable open rate for your email marketing campaign? Do you know what click rate you should be aiming for? Well, to be honest it depends on the industry…

Why It’s Important to Get Email Marketing Right

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you. Does this sound familiar?   “Dear Sir/Madam, Do…

Create Effective Emails

This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you.   There are loads of articles on the Internet telling you how to get the most from your email marketing, but what about the…

How to Build Email Subscribers

One of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you’ve spend so long building.…

Why Your Email Marketing Has to be Spot On

What do you see when you check your emails during the day? If your inbox is anything like mine there’s probably a lot…

How to Crack Email Marketing

Email marketing coupled with a home grown marketing list is one of the most cost effective forms of marketing available to any business. Within seconds your offer, news and information is nestling in inboxes around the world…