Email marketing

What’s the Number 1 Aim of Your Email Marketing?

If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…

How to Write a ‘Sales’ Email That Doesn’t Openly Sell

A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that…

Why Your Email Marketing Isn’t Working

What would you class as an acceptable open rate for your email marketing campaign? Do you know what click rate you should be aiming for? Well, to be honest it depends on the industry…

Why It’s Important to Get Email Marketing Right

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you. Does this sound familiar?   “Dear Sir/Madam, Do…

Create Effective Emails

This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you.   There are loads of articles on the Internet telling you how to get the most from your email marketing, but what about the…

How to Build Email Subscribers

One of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you’ve spend so long building.…

Why Your Email Marketing Has to be Spot On

What do you see when you check your emails during the day? If your inbox is anything like mine there’s probably a lot…

How to Crack Email Marketing

Email marketing coupled with a home grown marketing list is one of the most cost effective forms of marketing available to any business. Within seconds your offer, news and information is nestling in inboxes around the world…

The Long Haul of Email Marketing

Email marketing isn’t one of those things you can dabble in when the fancy takes  you and then forget about it. Keeping in touch with your customers is essential, which is why your email…

How to Cut Your Email Marketing Churn

When you employ email marketing as part of your overall marketing strategy, you are bound to experience some level of churn (the number of subscribers lost over a period of…