Email marketing

How to Do Email Marketing Well [Infographic]

  Email marketing is something I’ve written a lot about over the years. It remains one of the most effective forms of outreach marketing – if it’s done well. The…

The Problem With Subject Lines

The subject line for your email marketing campaign is probably the shortest thing you’ll have to write, but it is also the most important. It’s hard enough coming up with killer content for the email itself, but…

When’s The Best Time to Send Your Email Marketing Campaign?

Email marketing is great, but assuming you’ve got some seriously good content there are still a few other factors that…

Email Marketing for 2016 – Infographic

If you already use email marketing as part of your strategy, the good news is the experts say it’s here to stay. The following 2 infographics highlight some useful email marketing stats and tactics…

Effective Email Marketing Content in 8 Easy Steps

  If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to…

A Very Interesting Email Marketing Infographic

  Email marketing is a cheap and quick way to contact your customers. It also appears as though they like it too. In fact, 77% of consumers prefer to receive marketing messages through email? The…

How to Segment Your Email Marketing List

  Email marketing is a godsend, but only if you get it right. In seconds you can contact thousands of customers with your latest news, offers and advice. Of course,…

How Not to Explore New Business Opportunities

  Is it just me or has there been an influx on ‘cold’ email enquiries for all businesses recently? Pretty much every morning there’s at least one email from a…

The Power of Your Welcome Email

The Welcome Email is an important part of your marketing process. Because the recipient has signed up for something/bought something from you, they know it’s coming and are more likely to open it. It’s…

The Power of Your Welcome Email

The Welcome Email is an important part of your marketing process. Because the recipient has signed up for something/bought something from you, they know it’s coming and are more likely to open it. It’s…