Direct marketing

Sales Letters – Finding the Perfect Recipe

  There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…

The Magic Recipe for Direct Response Marketing

  Crystal Balls make life easy, especially for the marketers amongst us. But as they are total figment of our childhood imaginations, we’ll just have to make do with research…

How to Create a Successful Direct Mail Letter

Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer…

How To Direct Mail

    Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much…

How To Think Like a Copywriter

Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals…

Your Sales Letter – Where Do You Start?

As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be…

How to: Direct Response Copywriting

Whether you are talking direct mail campaigns or direct response adverts – this is one form of copywriting that is set to stay. Many people think that direct response copywriting doesn’t work, but if it doesn’t, why…

Direct Marketing Recipe

Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload.…