direct mail

Writing A Sales Letter – Tips From Legendary Copywriters

Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the…

How to Write a Sales Letter That Wins Every Time

OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula…

Direct Response Marketing – The Magic Ingredients

Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old-fashioned research with a dash of copywriting…

Why Your Sales Letters Aren’t Working

  You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your…