direct-mail copywriting

Why Copywriters Add Value to Your Project

Have you ever had someone turn round to you and exclude you from a conversation with the missive – “It’s OK, you wouldn’t understand.”? OK, there would be occasions where…

Sales Letters – Getting Your Reader to Focus

  OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every…

Direct Mail Sales Letters

For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many…