direct mail campaign

The Magic Recipe for Direct Response Marketing

  Crystal Balls make life easy, especially for the marketers amongst us. But as they are total figment of our childhood imaginations, we’ll just have to make do with research…

How to: Direct Response Copywriting

Whether you are talking direct mail campaigns or direct response adverts – this is one form of copywriting that is set to stay. Many people think that direct response copywriting doesn’t work, but if it doesn’t, why…

Direct Mail Sales Letters

For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many…