corporate blog

Never Underestimate the Comfort of Continuity

  In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…

Corporate Blogs – Should Your Authors Get Bylines?

  To byline or not to byline, that is the question. If you use external freelance writers to create content for your blog, they have probably agreed…

Are White Papers Going The Way of The Dinosaurs?

  “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the…

How to Run a Successful Corporate Blog

    Corporate blogs can be a nightmare. Why? One of the main reasons is that it involves multiple contributors. You might think that’s a good thing because it shares…

Why do Corporate Blogs Fail?

Did you know that 80% of corporate blogs don’t get beyond a fifth post? Who would have guessed that running a blog could be so difficult? Well the reality is that it isn’t difficult to run, so…