copywriting

Use Images to Optimise Your Blog’s SEO

  You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice…

Is Plain English Dying in the Workplace?

  This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…

How to Brief a Copywriter

  Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

The Easy Way to Write Great Content Every Time

  On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

Writing By Numbers Will Ruin Your Reputation

  How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me…

Behind The Doors at Briar Copywriting

  Ever wondered exactly who’s behind Briar Copywriting? OK, this website gives you quite a few clues, but it doesn’t really tell you about Sally Ormond the person. Towards the end of last year,…

Can You Ever Be Truly Unique?

  It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…

No, You’re Not the Market Leader, I Am

  Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a…

Finding Inspiration For Your Copywriting

  One of the toughest parts of copywriting is coming up with an endless stream of inspiration for website content, brochures, landing pages, emails, newsletters and every other form of marketing you can think of. Everything you…