copywriting

Can You Ever Be Truly Unique?

  It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…

No, You’re Not the Market Leader, I Am

  Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a…

Finding Inspiration For Your Copywriting

  One of the toughest parts of copywriting is coming up with an endless stream of inspiration for website content, brochures, landing pages, emails, newsletters and every other form of marketing you can think of. Everything you…

Why Buzzwords Are The Pits – Especially Experiential Marketing

  I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords…

How to Make Your Writing More Readable

  What are you talking about? Of course my writing’s readable.   It should be to you, after all you wrote it, but what about everyone else? You know what…

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

Experience Doesn’t Make The Best Copy

  One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and…

How to Write Sales Copy That’s Invisible

  No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing…

What Are You Really Trying to Say?

A very short blog about focus in your writing How many times have you tried to write an email, newsletter, web copy or brochure only to completely lose your focus?…

The Problem With Subject Lines

The subject line for your email marketing campaign is probably the shortest thing you’ll have to write, but it is also the most important. It’s hard enough coming up with killer content for the email itself, but…