copywriting

It is a Wise Businessperson Who Takes Advice

  If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should…

Are You a Marketing Cheapskate?

  How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer…

How to Approach a Copywriter

  In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print…

Use Images to Optimise Your Blog’s SEO

  You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice…

Is Plain English Dying in the Workplace?

  This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…

How to Brief a Copywriter

  Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

The Easy Way to Write Great Content Every Time

  On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

Writing By Numbers Will Ruin Your Reputation

  How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me…

Behind The Doors at Briar Copywriting

  Ever wondered exactly who’s behind Briar Copywriting? OK, this website gives you quite a few clues, but it doesn’t really tell you about Sally Ormond the person. Towards the end of last year,…