copywriting

Copywriting Life – Why I’m A Generalist

  One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the…

What Do Copywriters And Annoying Kids Have In Common?

  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown…

Why Your Call To Action Is Vital

  Is there a hole in your bucket? No, I haven’t gone mad. The bucket in this instance is your website; the hole is your lack of calls to action.…

Why Are Professionally Written Words Best?

  Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use?…

Contractions In Your Marketing Copy – Right or Wrong?

  Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions…

How To Make Your Content Irresistible

  Before I launch into this post about how to make your content irresistible, I want to point out I’m making a few assumptions: You are a fair writer with a good grasp of…

How Much Is Professional Copy Worth To You?

  Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies…

Do You Know Who Your Audience Is?

  How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read…

A Feature Is Not A Benefit

  Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A…

How To Write Natural Content

  When it comes to copywriting and writing content in general, the only way to be is natural. That sentence sounds strange because surely writing is natural. You would think so, but something bizarre happens to people…