copywriting tips

Do You Find Marketing a Drag?

If you run a business, marketing is a necessary evil. For larger organisations, their dedicated marketing department will take care of everything for them, leaving the boss to concentrate on the more important things…

What is Your Website For?

If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to…

Being a Copywriter – Growing a Thick Skin

This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If…

What is the Power of PR?

How far can your marketing budget stretch? You have to keep your website updated, brochures current, email marketing, article writing…the list is endless. All these things take time and money, but what if there…

Taking the ‘We’ Out of Your Web Copy

Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of…

How to Link Build Well

When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to…

Get Better Customer Satisfaction Through Your Website

We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the…

Email Copywriting Mistakes

Nobody is perfect – nope, not even you. We all make mistakes, some large, some small, and some we’d rather not think about. So what happens when you’ve finally finished your latest marketing email (that you’ve spent many painful hours working on), hit send…

Social Media For Business

Social media is a powerful marketing force. Most companies today realise this and have embraced it with open arms. But others are still needing a bit of encouragement. There are a number of big bosses out there who are yet to…

How Much Trust is on Your Landing Page?

Quite often, landing pages stand out like a sore thumb when you land on them. Normally, this is because they scream BY ME NOW in very large,…