copywriting tips

Blogging Explained

If you are still a blogging sceptic, take a look at this statistic: Companies that blog get 55% more website visitors than those that don’t and 57% of companies with a blog have acquired a customer from it (Hubspot) So you see, blogging isn’t a waste of time.…

The Power of a Guarantee

The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune.…

Copywriting Goes Mobile

With  27% of UK adults and 47% of teenagers owning a smartphone (Ofcom), it’s hardly surprising so many companies are looking to the mobile market and tailoring their online marketing accordingly. However, some companies believe that users will simply browse their website through their…

The Importance of Your Call to Action

Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to…

Why Copywriters Add Value to Your Project

Have you ever had someone turn round to you and exclude you from a conversation with the missive – “It’s OK, you wouldn’t understand.”? OK, there would be occasions where…

Writing Good SEO Copy

When SEO (search engine optimised) copywriting is done well, it will boost your search rankings, attract targeted traffic to your website and convert those visitors into sales. Done badly, it could harm your rankings, keep people away and it won’t sell…

How to Handle Buying Objections

In an ideal world, when selling to your customers, the process would go something this this: You – This stereo is the latest thing onth market. It blows its competition out of the water. Every house in…

Newsletter Content – What do You Write?

A newsletter is a great way to keep in touch with your customers and add value to your relationship with them. But what on earth do you put in them?…

Testimonials That Pack a Punch

One of your most powerful marketing tools are testimonials. They show your credibility, level of service and boost that all important trust factor that’s needed to make someone buy from you. The problem it, usually, when you…

Writing Articles for a Human Audience

Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find…