copywriting process

How Involved Should You Be in Your Copywriting Project?

Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content.…

5 Ways to Make Sure Your Copywriting Project Runs Smoothly

  Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving…

Effective Copywriting Takes Two

  Yeah, it takes two baby. Speaking in behalf of at least a few of the world’s copywriters, I want to clear something up. Yes, we’re professional writers. Yes, we’re well versed in the art of writing persuasively, coherently and effectively.…

Writing Copy is a Lot Like Alpine Cycling

Really? Trust me, after having spent the last 10 days cycling in the French Alps, I am well qualified to make that judgement. There’s nothing like cycling…

The Copywriting Review Process

Working with a copywriter is a collaborative process. The first stage of the relationship is to give them a detailed and clear copywriting brief so they know exactly what you’re after. Then, they will go away and put together a first…