copywriting brief

What a Copywriter Needs to Know

  How to brief your copywriter is a subject I’ve talked about before, but it’s something that’s vital to the success of your copywriting project. Marketing projects come in all shapes and sizes: website…

Briefing Your Copywriter – What Not to Include

  I have already created a downloadable guide on how to brief your copywriter, so this time round I want to look at what not to include.…

5 Ways to Make Sure Your Copywriting Project Runs Smoothly

  Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving…

Why You Need One Chief and a Cast Iron Copywriting Brief

  Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…

The Value Behind a Copywriting Brief

  The copywriting brief is an essential part of any project. The series of questions it contains are designed to extract as much information about your business as possible. Your writer needs to know…