conversion rate

Every B2B (and B2C) Website Must Have These 10 Features

  As a copywriter, it pains me to say this, but the words on your web page aren’t the be…

What’s the Number 1 Aim of Your Email Marketing?

If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…

The Power of a Guarantee

The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune.…

Get Better Customer Satisfaction Through Your Website

We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the…

How To Improve Your Conversion Rate

  First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal.…

You’ve Got Traffic…

  This is amazing. Your search engine optimisation strategy is working. Targeted traffic is flooding to your website and your professional copywriting is converting them because they are going straight to your contact form. Fantastic. So what happens next? Getting traffic that converts is…

Driving Traffic

  If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them…

How to Make Your Website Convert

  Is your website converting? There are loads of websites out there that look great, have loads of content and, sometimes, rank quite well. But they are missing one thing – they aren’t converting.…