content writing

Copywriting By Committee Is A Recipe For Disaster

It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the…

Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses

Focusing your content on the benefits your product or service offer is something…

How To Write For Your Market

Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact…

Content Creating – The Number One Mistake You’re Making

  Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation,…

Why Writing Copy Is a Lot Like Cycling Up a Mountain

  Having returned after a two week cycling holiday in Gran Canaria, I was reminded of…

The Copywriter’s Green Cross Code

  If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code…

Focusing Your Message – What Are Your Priorities?

  One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they…

Blogging Hell – Generating Ideas

  Every day, before I start client work, I try to write a blog. This has been my routine for the past ten years. Sometimes the ideas flow and, before I know it, another blog is scheduled…

Why Aren’t People Reading Your Content?

  The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…