content marketing

The Importance of Your Call to Action

Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to…

Why Copywriters Add Value to Your Project

Have you ever had someone turn round to you and exclude you from a conversation with the missive – “It’s OK, you wouldn’t understand.”? OK, there would be occasions where…

Google – Keeping up With the News

Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep…

Writing Articles for a Human Audience

Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find…

Email Copywriting Mistakes

Nobody is perfect – nope, not even you. We all make mistakes, some large, some small, and some we’d rather not think about. So what happens when you’ve finally finished your latest marketing email (that you’ve spent many painful hours working on), hit send…

What’s Your Content For?

    Content, content, content – you know the search engines love it, but writing it without a purpose will have little or not effect to your online marketing strategy. You already know that the regular addition of new content will…

How To Keep Your Readers’ Attention

    Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend…

Content and Social Media

Just about any copywriter you meet would have, at one time or another, uttered the words – content is king So you know how important content is and you understand the importance of social media in today’s marketing strategies but do…

The Copywriter’s Green Cross Code

  STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say…

How to Blog Eternal

  Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the…