content marketing

7 Ways to Generate Content Ideas You May Not Have Thought Of

Content, content, content. You know you need it as part of your marketing…

The 3 Pillars of Content Marketing

This blog first appeared on our sister blog, Freelance Copywriter’s Blog. Most online marketers engage in content marketing in one form or another. They understand the benefits it brings to their website’s visibility, customers’…

3 Things You Must Know About Content Marketing

Content marketing is the production and publication of interesting, relevant and valuable content that’s targeted at a specific audience. Why is it something that everyone should be…

Why Quality Counts in Content Marketing

As Google constantly changes its algorithms, quality content is now more important than ever. But if you outsource your content needs quality content doesn’t come cheap, but don’t let financial matters cloud your judgement…

Content Marketing and Keywords

Everyone knows you use keywords in your web copy (and website structure) as part of your search engine optimisation strategy. But they are not just purely for your website. If you also blog and dabble in article marketing, you also need…

The Importance of Your Call to Action

Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to…

Why Copywriters Add Value to Your Project

Have you ever had someone turn round to you and exclude you from a conversation with the missive – “It’s OK, you wouldn’t understand.”? OK, there would be occasions where…

Google – Keeping up With the News

Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep…

Writing Articles for a Human Audience

Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find…

Email Copywriting Mistakes

Nobody is perfect – nope, not even you. We all make mistakes, some large, some small, and some we’d rather not think about. So what happens when you’ve finally finished your latest marketing email (that you’ve spent many painful hours working on), hit send…