content marketing

How to Be Loud Online

    The internet is a crowded place, so it’s important your online profile is loud enough to stand out from all the others. As you know, content drives the internet, but it’s only going to work…

This is Why Content Marketing is Important

OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and…

The Most Common Content Marketing Mistakes

    You, like most of the other business owners in your field, began content marketing with the best intentions. At the start you were full of enthusiasm, but over time it’s become a…

Repurpose Your Content to Keep Up With Demand

    This one’s short and sweet so won’t take up a lot of your time. Having a break from work is great, but it normally has…

What’s the Number 1 Aim of Your Email Marketing?

If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…

The Power of Joined Up Marketing

Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results…

Content Marketing Will Be The Death of SEO

This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe…

7 Ways to Generate Content Ideas You May Not Have Thought Of

Content, content, content. You know you need it as part of your marketing…

The 3 Pillars of Content Marketing

This blog first appeared on our sister blog, Freelance Copywriter’s Blog. Most online marketers engage in content marketing in one form or another. They understand the benefits it brings to their website’s visibility, customers’…

3 Things You Must Know About Content Marketing

Content marketing is the production and publication of interesting, relevant and valuable content that’s targeted at a specific audience. Why is it something that everyone should be…