content marketing

The Most Common Content Marketing Mistakes

    You, like most of the other business owners in your field, began content marketing with the best intentions. At the start you were full of enthusiasm, but over time it’s become a…

Repurpose Your Content to Keep Up With Demand

    This one’s short and sweet so won’t take up a lot of your time. Having a break from work is great, but it normally has…

What’s the Number 1 Aim of Your Email Marketing?

If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…

The Power of Joined Up Marketing

Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results…

Content Marketing Will Be The Death of SEO

This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe…

7 Ways to Generate Content Ideas You May Not Have Thought Of

Content, content, content. You know you need it as part of your marketing…

The 3 Pillars of Content Marketing

This blog first appeared on our sister blog, Freelance Copywriter’s Blog. Most online marketers engage in content marketing in one form or another. They understand the benefits it brings to their website’s visibility, customers’…

3 Things You Must Know About Content Marketing

Content marketing is the production and publication of interesting, relevant and valuable content that’s targeted at a specific audience. Why is it something that everyone should be…

Why Quality Counts in Content Marketing

As Google constantly changes its algorithms, quality content is now more important than ever. But if you outsource your content needs quality content doesn’t come cheap, but don’t let financial matters cloud your judgement…

Content Marketing and Keywords

Everyone knows you use keywords in your web copy (and website structure) as part of your search engine optimisation strategy. But they are not just purely for your website. If you also blog and dabble in article marketing, you also need…