content marketing

The Differences Between In-house Writers and Professional Copywriters

  You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string…

The Missing Link In Your Content Strategy

  You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content…

Creating the Perfect Content Marketing Cocktail

  Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in…

How to Measure The Effectiveness of Your Content Marketing

  Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

What is Evergreen Content and How Do You Achieve it?

  You’ve probably heard people talk about evergreen content – but do you really understand what that means? In basic…

How to Write Value-orientated Content

  Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…

Stop Wasting Money on Content That’s Useless

  Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to…

Making an Impact With Repurposed Content

  What is repurposed content? It’s recycling; creating something new out of something old. Repurposing is a fantastic way of re-sharing your old content, but that doesn’t mean just re-sharing on social media. The…

The Biggest Content Marketing Trends of 2015 – Infographic

Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you…

What Should You Be Writing?

    Your website needs content. You know that and you have every intention of writing regular articles, but what are you going to write about? Your products and services? You know a lot about them. Your…