content creation | Briar Copywriting

Why You Shouldn’t Aim to Write Award Winning Content

That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…

The Easy Way to Write Great Content Every Time

On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

Creating the Perfect Content Marketing Cocktail

Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in…

How to Measure The Effectiveness of Your Content Marketing

Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

How to Write Value-orientated Content

Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…

No One’s Engaging With My Content

Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your…

Stop Wasting Money on Content That’s Useless

Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to…

Long Copy Results in Better Rankings

I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my…

Why Is Your Content So Crap?

Oh dear, come on, take a seat and let’s talk. Why do you feel that way about your content? Is it because someone said that if you’re not getting at least 8 social…

This is Why Content Marketing is Important

OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and…