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Intelligent Disobedience & How to Overcome it Through Copywriting

This post first appeared on our other blog www.freelancecopywritersblog.com, but as it’s extremely relevant to any type of content generation we decided to…

The Importance of Your Call to Action

Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to…

How To Improve Your Conversion Rate

  First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal.…

Copywriting–Conveying Trust

  In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on…

How Not to Design a Website

  Whether you’ve got a website and need a revamp or you’re just starting out on  the web there are certain things you need to avoid when thinking about your design. Remember that your…

Why Your Call to Action Matters

  What is the one vital aspect of copy that is often missed? The call to action. It’s true that copywriting is about building rapport with your readers—you have to get to know them,…